Coffee Shop Business Plan

Company Summary

Java Culture, an Oregon limited liability company, sells coffee, other beverages and snacks in its 2,300 square feet premium coffee bar located near the University of Oregon campus. Java Culture's major investors are Arthur Garfield and James Polk who cumulatively own over 70% of the company. The start-up loss of the company is assumed in the amount of $27,680.

2.1 Company Ownership

Java Culture is registered as a Limited Liability Corporation in the state of Oregon. Arthur Garfield owns 51% of the company. His cousin, James Polk, as well as Megan Flanigan and Todd Barkley hold minority stakes in Java Culture, LLC.

2.2 Start-up Summary

The start-up expenses include:

• Legal expenses for obtaining licenses and permits as well as the accounting services totaling $1,300.

• Marketing promotion expenses for the grand opening of Java Culture in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.

• Consultants fees of $3,000 paid to ABC Espresso Services for the help with setting up the coffee bar.

• Insurance (general liability, workers' compensation and property casualty) coverage at a total premium of $2,400.

• Pre-paid rent expenses for one month at $1.76 per square feet in the total amount of $4,400.

• Premises remodeling in the amount of $10,000.

• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).

The required start-up assets of $142,320 include:

• Operating capital in the total amount of $67,123, which includes employees and owner's salaries of $23,900 for the first two months and cash reserves for the first three months of operation (approximately $14,400 per month).

• Start-up inventory of $16,027, which includes:

  • Coffee beans (12 regular brands and five decaffeinated brands) - $6,000

  • Coffee filters, baked goods, salads, sandwiches, tea, beverages, etc. - $7,900

  • Retail supplies (napkins, coffee bags, cleaning, etc.) - $1,840

  • Office supplies - $287

Equipment for the total amount of $59,170:

• Espresso machine - $6,000

• Coffee maker - $900

• Coffee grinder - $200

• Food service equipment (microwave, toasters, dishwasher, refrigerator, blender, etc.) - $18,000

• Storage hardware (bins, utensil rack, shelves, food case) - $3,720

• Counter area equipment (counter top, sink, ice machine, etc.) - $9,500

• Serving area equipment (plates, glasses, flatware) - $3,000

• Store equipment (cash register, security, ventilation, signage) - $13,750

• Office equipment (PC, fax/printer, phone, furniture, file cabinets) - $3,600

• Other miscellaneous expenses - $500

Funding for the company comes from two major sources--owners' investments and bank loans. Two major owners, Arthur Garfield and James Polk, have contributed $70,000 and $30,00 respectively. All other investors have contributed $40,000, which brings the total investments to $140,000. The remaining $30,000 needed to cover the start-up expenses and assets came from the two bank loans--a one-year loan in the amount of $10,000 and a long-term (five years) loan of $20,000. Both loans were secured through the Bank of America. Thus, total start-up loss is assumed in the amount of $27,680.

The following chart and table summarize the start-up assumptions.

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Start-up Requirements
Start-up Expenses
Legal	$1,300
Stationery etc.	$500
Brochures	$3,580
Consultants	$3,000
Insurance	$2,400
Rent	$4,400
Remodeling	$10,000
Other	$2,500
Total Start-up Expenses	$27,680
Start-up Assets
Cash Required	$67,123
Start-up Inventory	$16,027
Other Current Assets	$0
Long-term Assets	$59,170
Total Assets	$142,320
Total Requirements	$170,000

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Start-up Funding
Start-up Expenses to Fund	$27,680
Start-up Assets to Fund	$142,320
Total Funding Required	$170,000
Assets
Non-cash Assets from Start-up	$75,197
Cash Requirements from Start-up	$67,123
Additional Cash Raised	$0
Cash Balance on Starting Date	$67,123
Total Assets	$142,320
Liabilities and Capital
Liabilities
Current Borrowing	$10,000
Long-term Liabilities	$20,000
Accounts Payable (Outstanding Bills)	$0
Other Current Liabilities (interest-free)	$0
Total Liabilities	$30,000
Capital
Planned Investment
Arthur Garfield	$70,000
James Polk	$30,000
All other investors	$40,000
Additional Investment Requirement	$0
Total Planned Investment	$140,000
Loss at Start-up (Start-up Expenses)	($27,680)
Total Capital	$112,320
Total Capital and Liabilities	$142,320
Total Funding	$170,000

2.3 Company Locations and Facilities

Java Culture coffee bar will be located on the ground floor of the commercial building at the corner of West 13th Avenue and Patterson Street in Eugene, OR. The company has secured a one-year lease of the vacant 2,500 square feet premises previously occupied by a hair salon. The lease contract has an option of renewal for three years at a fixed rate that Java Culture will execute depending on the financial strength of its business.

The floor plan will include a 200 square feet back office and a 2,300 square feet coffee bar, which will include a seating area with 15 tables, a kitchen, storage area and two bathrooms. The space in the coffee bar will be approximately distributed the following way--1,260 square feet (i.e., 55% of the total) for the seating area, 600 square feet (26%) for the production area, and the remaining 440 square feet (19%) for the customer service area.

This property is located in a commercial area within a walking distance from the University of Oregon campus on the corner of a major thoroughfare connecting affluent South Eugene neighborhood with the busy downtown commercial area. The commercially zoned premises have the necessary water and electricity hookups and will require only minor remodeling to accommodate the espresso bar, kitchen and storage area. The coffee bar's open and clean interior design with modern wooden decor will convey the quality of the served beverages and snacks, and will be in-line with the establishment's positioning as an eclectic place where people can relax and enjoy their cup of coffee. The clear window displays, through which passerby will be able to see customers enjoying their beverages, and outside electric signs will be aimed to grab the attention of the customer traffic.

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Coffeeshop Business Plan

Executive Summary

Inspirational Grounds will provide a relaxing, Christian-focused, neighborhood-centered place with freshly roasted coffee, specialty drinks, good books, and music. Inspirational Grounds is the answer to an increasing demand. Our target market wants:

• Neighborhood businesses in South Central Minneapolis

• Great coffee at a competitive price

• A comfortable place to socialize with others with similar interests

Inspirational Grounds' goal is to provide the community with a social, entertaining atmosphere where Christian neighbors can meet each other in a neutral, non-denominational setting.

Inspirational Grounds is incorporated as an S corporation. This will shield the owner from issues of personal liability and double taxation.

This proposal is prepared to obtain financing in the amount of $80,000. The supplemental financing is required to prepare the selected site, purchase equipment, and cover expenses during the first year of operation. The owner will invest $15,000 of her own into the business.

This financing will allow Inspirational Grounds to successfully open and maintain operations. The large initial capital investment will allow Inspirational Grounds to provide its customers with an inviting atmosphere and quality products. A unique, upscale and innovative environment is required to provide customers with an atmosphere that will create socialization. Successful operation in year one will provide Inspirational Grounds with a customer base that will allow it to be self sufficient in year two.

Even with our conservative sales forecast, we will maintain a positive cash flow in all months, repay the loan in 12 years, and have a positive net worth over $27,000 by year three. We project that our net profits will increase from $12,000 to over $14,000 over the next three years.

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1.1 Objectives

Inspirational Grounds' objectives for the first three years of operation include:

• The creation of a unique, upscale, innovative spiritual environment that will differentiate Inspirational Grounds from local coffee shops.

• To make Inspirational Grounds the destination for quality coffee in a welcoming atmosphere for people who are serious about their coffee and growing in their spirituality.

• The formation of an environment that will bring people with diverse backgrounds and interests together in a common forum.

• To be an active and vocal member of the community, and to provide continual re-investment through participation in community activities and financial contributions.

• Consistently providing excellent specialty beverages, bakery items, inspirational books, and music.

1.2 Keys to Success

The keys to the success for Inspirational Grounds are:

• The creation of a unique, innovative, upscale atmosphere that will differentiate Inspirational Grounds from other local coffee shops and future coffee shops.

• Fresh Coffee roasted on-site daily will give customers a unique experience as well as excellent product.

• Selling beverages and products that are of the highest quality.

• The creation of an environment that won't intimidate the spiritual seeker. Inspirational Grounds will position itself as an educational resource for individuals wishing to learn about the benefits of growing spiritually.

• The establishment of Inspirational Grounds as a community hub for socialization and entertainment.

• Encourage the two most important values in Christianity: love and service.

1.3 Mission

As people are becoming more interested in their spiritual side, a neighborhood shop with excellent freshly roasted coffee and non-denominational Christian books and tapes, is a welcomed alternative and/or addition to the local church. Inspirational Grounds is a specialty beverage establishment focused on providing freshly roasted coffee beans, coffee/espresso drinks and information to enhance our customers' spiritual experience. We also understand that coffee drinkers interested in growing spiritually want a destination, not just a location;we provide them with the best of both.

Our goal is to be the destination for Christian coffee drinkers seeking a non-secular environment in the Twin Cities area. People of all ages and backgrounds will come to enjoy the unique upscale, educational, motivational and innovative environment that Inspirational Grounds provides.

We believe it is important to remain an active member of the community and to impact our customers' lives in more ways than the selling of specialty drinks.

 

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